Someone once said: “Compassion is a hard sell in the market place” and companies with ethical business practices as far as social responsibility is concerned, deserve publicity and support in their quest to give back to society by supporting worthy causes and as such help make the world a better place.

In an earlier post I shed some light on how businesses and internet marketers can get involved with theToolbars4Charities initiative. With this article, I am hoping to help get word out to charities and nonprofits about this project as a funding opportunity as well as a branding and communication tool.

Here’s How It Works:

As a charitable organization you receive a totally free, customized search toolbar for your organization that you then share with all your members and supporters for them to download to their computers. You will have total control of the appearance and content of your customized toolbar and your members and supporters will be able to download your branded toolbar within seconds and also without any cost to them. (The Toolbar is compatible with Internet Explorer and Firefox and contains no pop-ups, spyware or adware. Do note also that your toolbar will be unobtrusive and not interfere with other toolbars or browser activity)

Your organization’s custom toolbar provides ongoing communication, gives your supporters a daily connection with your organization, and is a constant stream of revenue.

Your Toolbar As A Funding Tool.

Your custom toolbar is a search toolbar integrated with Yahoo! and in partnership with Yahoo! and its advertisers (the companies with sponsored links on the search result pages). Your supporters will use your toolbar for their Internet searches and earn your organization revenue when they click on a sponsored search result link. Your organization will earn $0.10 for every click on a sponsored search result link. In other words, you will benefit directly from the revenue generated with pay-per-click advertising on Yahoo.

Much of your success with Toolbars4Charity depends on your ability to spread the word to your supporters.
Toolbars4Charity will provide you with the tools to tell your supporters about your toolbar.

You Stay Connected With Your Supporters With Your Toolbar

Your organizations toolbar will put your name and information in front of your supporters every time they open up their web browser.  They will also be able to link to your website with one click on the toolbar. Supporters will be proud to have your name in front of them whenever they are on the internet.

Your Toolbar As A Communication Tool

Often Toolbars4Charity’s most valued element is real time communication. Every time your toolbar is downloaded your organization’s name along with a link to your website is provided. Also offered is a message feature that allows you to place a short message right on the internet browser of your supporters.

Toolbars4Charity is a global opportunity and wow, what an opportunity!

Here’s your link to sign up for your organization’s free and customized toolbar:

Click Here To Sign Up For Your Toolbar. (Click on the big blue button that says “Organizations”)

If you are a business and would like to support this worthy cause with your own free toolbar, you may follow the same link above and just click on the green button that says “Businesses”

Toolbars4Charity is a joint initiative by Internet marketing companies: Global Traffic Matrix, GibLink and Edswire

Download and Use Your Free Search Toolbar From Toolbars For Charity and Support the Charity of the Month

Here’s a unique and wonderful opportunity for Internet marketers and online businesses to live up to their social responsibility and give something back to the community without requiring any financial outlay.

By using the free toolbar for your Internet searches a portion of the income derived from clicking on sponsored links will be donated to a worthy cause, the charity of the month.

Not only will you have the privilege to make a difference in the lives of others by using the Toolbars 4 Charities search function, but you will also be in a position to brand yourself and your business as socially responsible.

A recent Time Magazine poll found that Americans take social responsibility seriously and that they are more likely to support companies and buy their products if they are clear and serious about social investment/social responsibility. In fact, nearly 40% said that they purchased a product in 2009 because they like the social or political values of the company that produced it.

This most certainly apply to online business as well and to all of us who market online.

I’ve chosen Toolbars 4 Charity as my first online social responsibility project. It’s totally free to become involved and it offers you the Ultimate Branding Tool (UBT) while you are supporting a very deserving cause.

This is cause related marketing in its purest form. Build your business by helping others!

Do Good And Do Well!

Please use the bar with confidence. There is no spy ware, spam, or virus trouble associated with the bar; it won’t slow down your computer or displace your other toolbars. It is hosted and fully supported by BenefitBar, LLC, of Chesterfield, MO.

Here’s your Ultimate Branding Tool from Edswire Toolbars4Charity! (Just visit site.edswire.com from the link above and click on the big green button that says “Businesses”

Jane Mark, owner of JPE Advertising and of jammarketinginc.com is also a humanitarian and an advocate for social justice and human rights.

Today, as we celebrate father’s day while a father in Iran lost his 16 year old daughter in a pool of blood, I want to quote from the email I received from Jane Mark earlier today:

“Neda… Jane’s Sunday Sermon

Today is Father’s Day.

Somewhere in Iran a Father lost his
16 year old daughter.

They call her Neda.

She died in a pool of blood while the
world watched in horror.

The video tapes on You tube and CNN
and face book told the stories that
even a tyrannical government could
not conceal.

Citizen reporters, in Iran, risked their
lives to get information out on  Twitter.

Protesters from Los Angeles to
London to Paris to Sydney joined
in an endless sea of support for
their brothers, their fathers and
the daughters of Iran.

No one could avert their eyes from
events unfolding in Iran.

No one could cover their ears or turn away.

There is a part of all of us that embraces
courage and we are witnessing it now.

Today, in the States, we will embrace
our Fathers our Grand Fathers and our
children to become Fathers.

May they have the wisdom to understand
and the courage to hope and the fortitude
to change the mindlessness of oppression
wherever they find it.

Today it is in Iran.

Today we are all Iranians.

We are indeed watching.

Neda…

Her name means voice or call in Farsi.

She died in her Father’s arms.”

Today We Are All Iranians