Anyone who has ventured into pay per click advertising with Google Adwords would know about the notorious “Google Slap “.

The Google Slap is just one of the difficulties experienced by many marketers to set up and maintain successful PPC campaigns. If you rush into it blindly the chances are very good that your PPC campaign, which is supposed to be highly profitable, will result in financial losses.

It is common knowledge in the Internet marketing field that PPC campaigns with the large search engines are a tricky affair, complex if not outright complicated.

The complexity of and difficulties with pay per click advertising relate mainly to the quality and quantity of keywords, your bid per keyword and your keywords relationship with your advertisement and your landing page (the page of the website you send your clicking visitors to from your ad). Furthermore, it would be unwise to post just one pay-per-click ad, hence the term pay per click campaign. The correct idea is to formulate multiple ads for the same product you are advertising, but each one from the perspective of a differnet primary keyword, a differnet vantge point, so to speak.

Internet Marketing Is Not Fully Embraced Without Pay Per Click Advertising

Internet marketing is fully embraced and optimized without PPC campaigns, especially Google Adwords PPC. In fact, the top marketers are reluctant to admit it, but I can guarantee you it is with PPC advertising that they make most of their money and they invest HEAVILY in it!

It is also with PPC advertising that the top marketers build their own list of customers and subscribers to their offers and future promotions.

Pay per click marketing is simply the fastest way to test campaigns for profitability and to keep them profitable. But, it can be incredibly intimidating to get started

Fortunately for you and I, and as much as the IM gurus would like to claim PPC advertising as their exclusive domain, there are now some awesome products available to ensure highly profitable PPC campaigns can be set up and maintained by EVERYONE. Yes, with the right tools and step-by-step instructions teaching you the secrets of the PPC trade and the underground methods used by the top marketers, highly successful PPC campaigns are now within anyone’s reach.

Choosing The Right Guides To PPC Success. Read The Reviews First!

There are literally hundreds, if not thousands of so-called PPC advertising tutorials floating around all over the net. You can save yourself a lot of time and expense by sorting the wheat from the chaff even before you take your first steps with pay per click advertising.

There is now an outstanding and objective and truthful review site available bringing you only the top of the cream of PPC products. After scrutinizing a great many of the proclaimed top PPC advertising guides, we’ve compiled “Independent Reviews To Get The Best Out Of Pay Per Click Campaigns “
Now you don’t have to concern yourself with what product to choose to ensure your PPC success. With this PPC Review Site, the best of the best are offered to you on a silver platter.
Free 7 Day E-Course On the Secrets To PPC Success

PLUS, the review site is offering a top-notch, totally free 7-day e-course on the secrets to PPC success. Enough to give you a head-start with PPC without having to lay out a cent for a PPC product.

Who said Internet marketing sucks and it’s only sucking us dry. Here is a free offer to a quality course on PPC advertising and offering you a careful selection of PPC products, should you decide to take your PPC campaigns to a next level.

If you want to sleep (advertise with the big dogs, this is the way to go.

Grab your free e-course today and get going with PPC.

Anyone can now beat Google Adwords!

Google Adwords and I:  A Love-Hate Relationship

The Secrets to Successful PPC Advertising

My First “Google Slaps”

The first time I read about the so-called “Google slap” was only after I had been slapped twice.

When I got slapped the second time (without really understanding what was happening), I paused my campaign and walked away. That was several months ago and I am only now ready to log into my  Google Adwords account again.

It was a rebellious reaction. Me saying to Google, If you don’t want to display my ads and I don’t get clicks, then stuff you and keep your stupid Adwords. (A typical cut-your-nose-to-spite-your-face reaction. Unwise, but human).

Since that time I have learned a little more about Google Adwords. I am now also less emotional about it, more rational and more understanding of the somewhat tricky affair of formulating the right keywords and how to bid on those keywords.

I’ll get back to keywords later.  What is important now is that I am feeling  less hate for Google. Perhaps it might just be possible for the two of us to get back into bed together again.

So, what exactly is the “Google Slap”?

My understanding, based purely on personal experience:

The Google slap is when on the one day you sit grinning in front of your computer, staring gloatingly at how your ads received an average display rank of between one and six (never lower than six!) and you have received the maximum number of clicks allowed by your daily budget; only to return the next day to find your campaign in a complete sate of paralysis! Your ads are hardly displayed, let alone first page rankings! Clicks, what clicks? Your daily budget has hardly been touched and the day’s end is nigh! In a panic-stricken state you rush to your keyword settings to come face-to-face with a cold, mercenary Mr. Google Adwords bluntly informing you that your keyword bids are pathetic, so pathetic that your ads deserve no right of display whatsoever!

That is the Google Slap!

On Discovering Tools and Resources to Master Google Adwords

I tried to forget about GoogleAdwords and carried on with my other marketing strategies like working on good quality contents to publish, traffic exchanges, email campaigns,social networking sites and last but not least, building my own list of prospects. (Watch out for my next post on list building).

However, through all of this Google Adwords kept nagging me at the back of my mind. I couldn’t shake it off, realizing all too well that maximizing results without Google Adwords is very difficult if not impossible. But I needed something more than the Adwords tutorials I had been studying and got me going, relatively successfully, with my Adwords campaigns. I needed a tool or a blueprint to identify the right keywords to attract the most targeted visitors for the specific sites and products I am promoting. Moreover, I needed cost-efficient bidding strategy and at the same time minimizing the risk of getting Google slapped.

Great was my delight when I discovered not one, but two brilliant software packages offering exactly what I had been missing to “outsmart” Google Adwords and push my Adwords campaigns right up into the company of the top performing Google Adwords advertisers.

So, now not only can I get into bed with Google Adwords again, I will be sleeping with the big dogs!

Here they are, yours for the taking to join me at the top Google rankings and in lying with the big dogs:

Affiliate Elite (2007), created by Brad Callen (He’s a genius. I’m convinced of that)

And

PPC Web Spy (2009!), another ingenious Brad Callen creation.

By the way, PPC Web Spy is still on promotion and 100% without any expense to you.

You can get hold of the full Affiliate Elite Software package for something like $5 and test-drive it for a month with a full $5 back guarantee.  (You will never let it go, though)

In closing, I read the following somewhere a while back, and thought it would be appropriate to quote it here while we are talking about brilliant software plug-ins:

“Any form of advanced technology is indistinguishable from magic”